Valmont — Start here
Install and configure Valmont in an unpublished draft theme first. A theme ZIP contains layout templates, sections, and Liquid logic; it does not automatically populate products, pages, navigation menus, or custom data definitions on a new store.
Explore the active development preview: valmont-hw0kgpkx.myshopify.com ↗
Storefront password: valmont
1. Upload and brand the theme
In your Shopify Admin, navigate to Online Store → Themes → Add theme → Upload zip file. Upload Valmont-theme.zip, then open the Shopify Theme Editor (Customize). Configure your brand identity, logo, favicon, typography, and color schemes under Theme settings. Each section supports individual color scheme selections. Set up product photography before placing decorative imagery.
The supplied default preset features a refined forest green and warm cream palette. Replace demo imagery with your authentic brand assets.
2. Add products and watch information
Manage product titles, prices, inventory, variants, and photography in Shopify Products. Single-variant timepieces do not require artificial configuration options. Assign real option sets (such as case metals or strap styles) and attach corresponding variant imagery.
For shared horological specifications, follow the Watch specifications guide. Create the definition, add active entries, and select them via the product's watch.profile metafield. Any populated direct watch product metafield takes precedence over profile values. Leave unknown values blank, and enter dimensional measurements as raw decimal numbers without appending "mm".
For illustrative demonstrations, prefix the profile reference with DEMO-. These timepieces display a localized illustrative-specification notice across cards, technical tables, comparison, and measurement tools.
3. Create pages and navigation
Create required storefront pages under Online Store → Pages, and assign their corresponding template on the right panel:
| Page intent | Template |
|---|---|
| Brand story & heritage | about |
| Lookbook / craftsmanship | lookbook / craftsmanship |
| Wrist size guide / movements | size-guide / movements |
| FAQ / watch care & maintenance | faq / watch-care |
| Shipping and returns / warranty | shipping-returns / warranty |
| Order tracking & help | track-order |
| Saved watches / comparison | wishlist / compare |
| Stockists / wholesale inquiries | stockists / wholesale |
| Press / contact | press / contact |
Connect your saved-watches and comparison pages under Theme settings → Companion pages. Build navigation menus in Content → Menus, and assign them in your header and footer sections.
4. Configure sections
Drag and reorder sections in the theme editor. Choose products via native product pickers and hide optional sections you do not require. Featured product supports purchase blocks, Custom Liquid, and installed Shopify Theme App Blocks.
The Wrist Atelier module renders timepiece dimensions at a synchronized drawing scale. The campaign invitation modal supports custom trigger timing, scroll thresholds, and manual mode.
5. Languages and markets
Storefront and editor interface dictionaries include English, German, French, Spanish, Italian, Dutch, and Turkish. Dictionaries localize theme UI strings but do not translate merchant product titles, descriptions, menus, or policy pages. Configure target languages in Shopify Settings → Languages, and use Shopify-compatible translation workflows.
6. Pre-launch checklist
- Verify available, sold-out, and multi-variant products. Test variant changes for price updates, media swapping, and add-to-cart state.
- Review search, filters, quick view, comparison drawer, and mobile drawer navigation. Confirm Escape key closes dialogs and focus states are visible.
- Execute a test transaction using Shopify's test payment gateway.
- Enter real contact information, shipping terms, return windows, and warranty documentation.
Updates and support
Always duplicate your active theme before applying an update. Preserve your merchant settings and avoid overwriting settings_data.json with foreign configurations. Include your store URL, theme version, browser, and reproduction steps when submitting a support ticket.
Detailed setup guide · Watch specifications · Products and media